Please read through and follow these guidelines to ensure a smooth and efficient approval process for your marketing activity. We look forward to being of assistance.

1. Plan Your Marketing Activity
2. Reimbursement
3. Vendor Logo Guidelines

Plan Your Marketing Activity

• Fill out and submit your VAR MDF Request Form to NewWave 30 days before the activity (without exception)
• Specify expenses and give an estimated total cost of the event or activity
• VAR MDF Request Form submitted without being fully complete will be automatically denied
• Await signed approval from NewWave. NewWave must submit your request to the vendors for approval.
• Unapproved activities from vendors will not be funded 

Types of Marketing Activities Requirements:

NewWave is open to supporting any well-conceived marketing effort within the framework of our vendor's policies and will work with you to obtain approval. The following represent some categories of marketing activities supported by this program.

Conferences, Tabletops and Seminars.

• Vendors prefer these activities. Complete your VAR MDF Request Form with all the information filled out

Direct Mail

• A copy of the printed direct mail piece is required when submitting the VAR MDF Request Form
• A vendor logo and/or product must be included in the mailer
• Indicate the geographical range of the mailer (states the mailer will be sent)
• Specify the number of mail pieces to be sent

Print Advertising

• Submit a draft of the artwork and/or layout of the ad with the VAR MDF Request Form
• A vendor logo and/or product must be included in the ad, listing, etc.
• Specify the magazine name, issue number, newspaper, yellow pages or other locations where the ad will be publish
• Indicate time frame (weekly, monthly, yearly, etc)

Email Blast

• Submit a draft of the artwork and/or layout of the e-blast with the VAR MDF Request Form
• A vendor logo and/or product must be included in the e-blast
• Indicate the number of people (database) that will receive the eblast

Giveaways

• Submit a paper proof of the item and artwork with the VAR MDF Request Form
• A vendor logo and/or product shot must be included on the giveaways
• Please submit a separate VAR MDF Request Form for giveaways. They cannot be included in the total estimated cost of an activity

Web Advertising

• Submit the artwork and/or layout of the web site with the VAR MDF Request Form
• A vendor logo and/or product shot must be included

Please note: Travel, hotel, entertainment, golf outings, and other personal expenses are not eligible.

Reimbursement

To receive a credit to your account after the completion of the marketing activity, you will need to submit the following paperwork to the NewWave’s marketing department - mmarkus@newwavetech.com.

• A copy of the signed VAR MDF Request Form
• Invoices and the following (if applicable):

Conferences, Tabletops and Seminars Exhibit fees (booth) Electric fees Shipping and material handling Conference banquets Conference room fees Seminar agenda  Attendee list (required)	Direct Mail An original of the printed direct mail piece Postal invoices All logo requirements approved
Print Advertising Copy of the final ad Invoices for design and printing	Email Blast Copy of the final email blast Design invoices
Giveaways Sample of promotional item Invoices of the order All logo requirements approved	Web Advertising Printed web-page or URL Itemized invoices (design of website, etc.) All logo requirements approved
Event Review Submit a brief summary of the event Submit a picture of your booth

After claim review and approval, NewWave will reimburse the pre-approved amount (or total amount, if less) within 60 days. You will receive a credit to your account, which you may deduct against an open invoice.

Vendor Logo Guidelines

• Vendor logos can be applied to packaging, web pages, print advertisements, collateral and promotional materials as long as your company name appears larger than the vendor's logo
• Vendor logos may not be used on corporate stationery or business cards only with approval from the vendor can the logo be modified in any way - color or image treatment

If uncertain, please contact the NewWave Marketing Department for the appropriate vendor logos. Some vendors have specific rules for the usage of their logos.

For More Information
The NewWave SmartVAR Program is a great way to generate new business opportunities by sharing promotional costs with NewWave. We are here to help with demonstration equipment and additional resources to make your event a successful one. Should you have issues, comments or questions please contact your account manager or our VAR Marketing Manager at 800-536-5222 or email us at VAR Marketing Manager.

(TOP OF PAGE )