Extended E-Commerce - Marketing

Where High Touch Meets High Tech

Attracting new customers and growing revenues from existing customers can be challenging, costly and time intensive. At NewWave, we realize both of these activities are vital to your success and growth. Our marketing module enables you to manage these tasks with ease. Our goal is to make marketing a productive and mainstream function instead of a sporadic activity.

Extended E-Commerce was designed to create, manage, and monitor rich HTML marketing campaigns and ongoing customer communications. Announce your products, services, promotions and even surveys using effective and proven e-mail campaigns. Select the audience that meets your specific campaign criteria. Filter your lists by size, revenues, region, demographics, and more. Deliver your campaign and track the performance real time. Some major components of the module:

Easy Campaign & Content Creation - Create professional looking HTML campaigns with product images or simple e-mail messages. Assemble multiple elements of content where appropriate. Pull content from our catalogue or create your own. Embed multiple calls-to-action like BUY, MORE INFO, or CALL. Define your target audience and launch. In just a few minutes.

Better Targeting with List Management - Choose your audience from your contact base, based on customer profile, demographics or responses to previous campaigns. Combine, split and augment target lists from other lists. Opted out contacts are maintained in the list simplifying list management tasks.

Integrated Marketing and OnLine Commerce - Extended E-Commerce's marketing module is tightly integrated to online commerce. All campaigns are created and launched with automatic pullback to your general storefront.

Measures ROI in Real Time - Call-to-action embedded links within the campaign allow response tracking in real-time. See what works and how prospects and customers respond to campaigns. Analyze metrics at element or campaign level and fine-tune strategy.

Business Impact:

Improved Customer Communication
Increased Lead Generation
Strengthen Customer Relationships
Leverage Up-sell / Cross-sell Opportunities
Improved Revenue

For a Web Demonstration:

For more information, e-mail Pat Welshon at Pwelshon@newwavetech.com or call 800-536-5222 and get connected with NewWave's Extended E-Commerce.

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A host of programs developed specifically for our customers to improve their bottom line. SmartVAR Lead generation and brand awareness services to support your marketing initiatives. Warranty Advantage Comprehensive product maintenance support programs and services. E-Commerce Advantage Providing the information you need when and how you want it, here at our VAR Portal, on your web site, or directly connected to your back-end.