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Join the Sharp Team of CCR's
The Sharp Certified Channel Reseller (CCR) Program is designed to broaden the Sharp distribution channel while fostering the growth of dealers with industry leading products, a low cost, high response product delivery system, and responsive hands-on sales and service support. To facilitate this emerging channel, Sharp has teamed up with NewWave Technologies to provide a wide range of product offerings and high levels of support. Now resellers can purchase small, mid-volume and high-volume workgroup document systems by becoming a Sharp Certified Channel Reseller.


Service Support

Under this program, resellers have the opportunity for comprehensive service training and factory support direct from Sharp. CCR technicians must be Sharp certified on the products they support through our hands-on and web-based factory training. In addition, CCR Distributors will be the first level of support by maintaining a manned technical support hotline during normal business hours. This two-pronged approach contributes to proper support and maximum customer satisfaction.

Local Government Opportunities

The Certified Channel Reseller Program has been expanded to include local government, education and non-profit purchase opportunities. The program is facilitated directly through Sharp and our negotiated contract with the National Joint Powers Alliance (NJPA). The NJPA program offers the advantages of national volume discount pricing, inventory preference and delivery from Sharp, and elimination of the formal bid process.

Sales & Marketing Support

Sharp has developed a website dedicated to the Certified Channel Reseller community, www.sharp-reseller.com.  This site offers product, marketing and sales information that is organized into dedicated portals for easy access. Product specifications, brochures, awards, configuration charts and more are available for print and download.

Sharp’s Ultimate Rewards Programs is a versatile, online incentive program designed to reward sales teams for selling Sharp products and to prepare them for the demands of an ever-changing, fast paced business climate. Ultimate Rewards focuses on three key elements to successful selling: knowledge, connectivity and rewards!

Clients have questions about using Sharp products. The My Sharp website has answers. Sharp’s customized companion website provides user-friendly product information. With step-by-step demonstrations on how to scan, copy, print and fax, clients will see a return on their product investment the first time they log on. It’s the perfect tool for training customers and providing them with ongoing support. Please visit www.sharpusa.com/mysharp for a complete demonstration.

If knowledge is power, then the Sharp Academy is the key to becoming a more potent salesperson. It provides in-depth education on Sharp products, software and solutions. Each member of your staff-member can earn certifications by taking courses at our training facilities or via the Internet. Whichever you choose, you’ll become well-educated on the competitive advantages of being a Certified Channel Reseller.


Award-Winning Products

BLI, BERTL, and Better Buys for Business all recognize Sharp’s commitment to producing outstanding products in every product category. Most recently, Sharp received the coveted Product Line of the Year award from BLI, one of the most respected testing services in the industry. This award is second to none and confirms what many have known all along….Sharp is synonymous with excellence.

There’s a Sharp digital MFP for virtually every document requirement, whether the need is for multi-tasking capabilities of our MFP's or the dual functionality of black & white and color in the same device. Sharp’s newest product line, the Frontier Series brings all the power and functionality of a color MFP with the simplicity and compact footprint of a network printer. All multi-function products offer network printing, scanning, document security and high-speed faxing.

Becoming a Certified Channel Reseller

Contact the NewWave Technologies Representative servicing your account and learn how to reap the benefits that come with joining the Sharp team.

  • Click Here to complete the online application or click the “Apply Here” button at the top-right of this web page.

  • Sharp management will review your application and complete the approval process.

  • CCR authorization is final upon service training certification and initial order.
Sharp’s NewWave VAR Program
Apply for the Sharp CCR Program Today!


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    Why NewWave
    A thousand good reasons...
    our satisfied customers. Serving Resellers, Integrators and Service Bureaus since 1992, by distributing the finest products and programs the Imaging, Storage, and Duplication Marketplace have to offer.

    NewWave markets its products and services exclusively to value-added resellers, system integrators, and service bureaus, delivering high technology products from long standing alliances with world class suppliers of such as Kodak, Fujitsu, Bowe Bell and Howell, Canon, Kofax, Rimage and Plasmon.

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    Accessing Site Join over 900 other Value Added Resellers and thousands of end-users and gain access to the most comprehensive VAR Portal in the industry.